Instagram Systems Cheat Sheet: What to do once you've set up your Instagram Account

Perfect for: Massage therapists, osteopaths, estheticians, doulas, and wellness practitioners who want to show up confidently on Instagram — without burning out, stressing over DMs, or figuring it all out alone.

Whether you’re just getting started or looking to clean up your client communication flow, this cheat sheet gives you plug-and-play systems that help Instagram work for you — even on your busiest days.

Includes:

Step By Step Instructions for setting up the following:

5 done-for-you saved DM replies
→ Copy-and-paste messages for FAQs like:
• “Do you accept direct billing?”
• “How do I book an appointment?”
• “What’s your cancellation policy?”

Story Highlight System
→ Guidance on how to build your “mini website” through Highlights with categories like:
• Start Here
• Services
• FAQs
• Testimonials
• Booking

Link-in-Bio Setup Tips
→ Learn exactly what links to include to avoid confusion and help clients book faster

DM Keyword Automation Ideas
→ Optional upgrade ideas if you want automatic replies (like “Send ‘BOOK’ for my link!”)

Recommended Tools List
→ Platforms for scheduling, hashtags, bio links, and automating your content with ease

Bonus caption + hashtag tips
→ So you’re not staring at a blank screen every time you post 💡

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