The Instagram Initiative

A done-with-you + done-for-you Instagram foundation for wellness practitioners who want to look professional, attract aligned clients, and feel confident online.

Perfect for:

New or growing RMTs, estheticians, doulas, acupuncturists, energy healers, and wellness entrepreneurs who want a branded, strategic, and easy-to-manage Instagram presence — without spending hours figuring it out alone.

What’s Included

1. Instagram Account Setup or Audit

You get everything optimized from the ground up, including:

• Username and handle optimization

• Profile photo recommendations

• Category & contact setup

• Action button setup (book, email, etc.)

• Professional “clean up” of existing content if applicable

2. High-Converting Bio Set-Up

You’ll receive a magnetic, aligned bio that includes:

• A clear I-help statement tailored to your modality

• Your brand differentiator

• Straight-to-booking CTA

• Link-in-bio strategy guidance

3. Brand-Aligned Instagram Highlight Covers

• Up to 6 custom highlight covers

• Designed to match your brand kit (colors, fonts, aesthetic)

• Suggestions for highlight organization (e.g., Services, About, Reviews, Before/After, FAQs, Prenatal, etc.)

4. Meta Ads Walk-Through (Beginner Friendly)

A simple, non-techy guide + brief walkthrough showing you:

• How to create your first boosted post

• How to run a simple local audience awareness ad

• What budget to use as a wellness practitioner

• What NOT to waste money on

5. Done-For-You Instagram Content

A bundle of plug-and-post content tailored to your service menu or niche:

5+ Done-for-You Posts

5+ Done-for-You Instagram Stories

6. Strategy Guide: Your First 30 Days on Instagram

A simple step-by-step roadmap outlining:

• What to post

• What to say

• How to show up in stories

• How to nurture new followers

• How to convert viewers into paying clients

Optional Add-Ons

• Monthly content creation (fixed rate @ $200+gst/month for up a combination of 8 posts or story designs each month)

• Social media management support (design creation, captions, and posting of personalized Instagram content up to 2x/week at a fixed rate @ $400+gst/month).

• Full social media management *must be local to St. Albert, AB

  • 1–2 posts/week

  • 1–2 stories/week

  • Meta ads

  • Hashtags

  • Captions

  • Analytics

  • DM triage

  • Comment replies

  • Creation + posting

  • Business-specific photography

  • (fixed rate @ $950+gst / month)